sobre a investigação
“There is a story of a man who loses a key at night. He looks under a street lamp for the key. A policeman comes along and offers to help him look. After they look for a while, unsuccessfully, the policeman asks the man if he is sure that he lost the key in this particular place. The man looks at him with a puzzled face, and says, “Oh, no, I lost it over there, but the light is much better here.” Often, scientists, like the man who lost his key, prefer easier problems to harder ones, even if the easier ones are smaller or less rewarding to study. Creativity as a problem of study is large, unwieldy, and hard to grasp. Many scientists would prefer to study other phenomena that lend themselves more easily to traditional scientific methods of analysis. Moreover, studies of creativity often take a long time to conduct, and there is little incentive in a publish-or-perish world for taking on long-term studies, especially for those who lack tenure.”
(Sternber, 2006)
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